Groundbreaking at MIPIM – 8/3/2012

9 Mar

This wasn’t really me working at an event. But this was hugely enjoyable nevertheless. Ear to the Ground are an amazingly creative Manchester-based events business. They do ambient and experiental events for clients like Umbro and Manchester City Football Club, as well as pop festivals – I mean, they’re putting on Elbow and Paul Weller at Jodrell Bank this summer. How cool is that?

At the MIPIM property event the Groundbreaking team – part of Ear to the Ground – which creates events in property spaces and livens up public realms – hosted an end of show party. They invite the guests to choose three tracks and play a DJ set. It’s a great idea, and floats the boat of old rockers and young bucks alike – it makes everyone feel that little bit more involved. This was my 10 minutes of fame. I chose a trio of tunes that would have rocked the joint at 2am when everyone was loaded, but simply got a few approving nods from proper veterans of the golden age of late 80’s house music. Ladies and Gentlemen I give you – Eric B & Rakim’s Paid in Full, Joe Smooth’s Promised Land and the epic It’s Alright by Sterling Void.


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