Inside City: CSR – 30/3/2012

1 Apr

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Manchester City Football Club may be making a hash of their bid to land the Premier League title, but make no mistake, behind the scenes the club are working hard at building a global brand and a global supporter base befitting a winning culture.

I hosted an event for City in the Community, introducing the managing director Sarah Lynch and the delivery executive Mike Green. The audience were business people connected with City and third sector executives who work with the club in the delivery of social programmes. Sarah speaks four languages, so can converse with Uwe Rosler, Patrick Vieira and Roberto Mancini as well as Adam Johnson.

It was a straightforward event to do and really good to work with professionals like Sarah and Mike who are energised by what they are doing. 

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