Wired 2013 for Daisy Group

28 Aug

I was involved in the planning, programming and thinking behind Daisy Group’s Wired event at Heythrop Park in Oxfordshire. Hosting on the day was a real buzz, the audience of Daisy customers were really appreciative of a useful technology event that didn’t overtly push products and services. There was plenty of opportunity for Daisy’s team to meet customers, but the main purpose was to better understand how technology is changing how business is done. I like being involved in an event from the beginning and shaping the narrative. Not only does it mean you can work with a team and share their objective, it also helps to really hone the message and get the tone right on the day. By working closely with Daisy’s head of communications Katharine McNamara, one of the best comms professionals I’ve worked with, we were able to get the tone of the event just right. in particular, taking time to brief the keynote speaker, ex-MP Steve Norris, who was excellent.

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